Choose Love Awareness Month (CLAM) is the annual awareness campaign the Choose Love Movement presents to honor six-year-old Sandy Hook victim, Jesse Lewis, by spreading his message of Nurturing Healing Love. Our purpose for CLAM is to inspire a Choose Love lifestyle by promoting hope, healing, and connection through our Character Social Emotional Development programming. This month-long initiative is a FUN and informative way to encourage creativity, collaboration, and inclusivity in homes, schools, and communities.

Each week in February, we focus on a different pillar of the Choose Love Formula: Courage + Gratitude + Forgiveness + Compassion-in-Action = Choosing Love