The Aunt Jemima Rebrand: This Was Long Overdue

The Aunt Jemima Rebrand: This Was Long Overdue

My first reaction to the new rebranded packaging revealed by PepsiCo yesterday, that is to make its way onto store shelves by June 2021, was “Hey, why didn’t they keep the likeness of Aunt Jemima and honor Nancy Green by renaming the syrup and pancake mix after her.”...
The GOYA Backlash is Branding 101

The GOYA Backlash is Branding 101

It’s Bigger Than Politics, It’s Branding 101 A little over a week ago, the CEO of Goya Foods, Robert Unanue, slapped the entire Latino population of the United States in the face with one fell swoop when he said, “We’re all truly blessed, at the same time,...
Offices Prepare for Post-Virus Return To Work

Offices Prepare for Post-Virus Return To Work

We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...
Small Businesses are Being Exposed by PPP

Small Businesses are Being Exposed by PPP

The structure and model of your business matters. Many of the small businesses that you see on social media as being fully-staffed, full-time employee operations are being exposed.  For many short-sighted entrepreneurs the allure, and frankly, short-term...
How to Keep Your Business Running Remotely

How to Keep Your Business Running Remotely

The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...
Productivity Among Panic

Productivity Among Panic

Peralta Design was born during the recession of 2008. Our founder, Ramon Peralta, invested his severance pay from being laid off during the economic crisis to kickstart the agency. Truly an opportunity born from misfortune. A total 180 of inertia; turning a low moment...
We Need Your Help.. Every Vote Counts!

We Need Your Help.. Every Vote Counts!

We can’t hold our excitement back! Peralta Design has been nominated in THREE (Count ’em, 3) “Best of” Categories: Most Entrepreneurial Most Promising for the Upcoming Generation Most Visionary We’re flattered for the nominations, but we...
Focus Your Energy on Growing Your Strengths

Focus Your Energy on Growing Your Strengths

At Peralta Design, everyone tends to wear many hats. We do what we can to help each other with projects, even if it isn’t what we’re best at. This week, we remind ourselves that branching out is important, but we shouldn’t neglect our strengths either. Everything...
Shining a Light on Revolutionary Cancer Treatment

Shining a Light on Revolutionary Cancer Treatment

Peralta Design has agreed to work alongside the Ora Lee Smith Cancer Research Foundation as its official creative agency of record. Peralta Design is the first business sponsor for the foundation and will provide $25,000.00 of in-kind marketing, design and web...
Rave reviews for Think Like an Entrepreneur Event

Rave reviews for Think Like an Entrepreneur Event

Dear Ramon, On Friday, April 28th, more than 100 interested and engaged business people and students from Housatonic Community College, the University of Bridgeport, and Western Connecticut State University came together for the BRBC’s Women’s Leadership Council...
City of Shelton Website New and Improved

City of Shelton Website New and Improved

By Aaron Berkowitz Shelton, CT (February 28, 2017)—Over the course of the past five or six months there have been numerous complaints made by residents about the quality and overall accessibility of the city’s website. A local web design company is confident that its...
Brotherhood and Business: Alphas Hiring Alphas

Brotherhood and Business: Alphas Hiring Alphas

Brother Jeffrey Sterling, hires Brother Ramon Peralta’s design firm for new project. Shelton, CT (February 22, 2017)—Bro. Jeffrey E. Sterling, M.D., has once again tapped Bro. Ramon Peralta’s digital creative agency, Peralta Design to launch a digital online community...
New Digs Give Shelton-Based Peralta Design Room to Grow

New Digs Give Shelton-Based Peralta Design Room to Grow

Bridgeport, CT (January 27, 2017)—For more than 8 years, Peralta Design’s mission has been to help others start and launch their own businesses. With its new location in suite 418 at 2 Enterprise Drive in Shelton, owner and founder Ramon Peralta hopes his own business...
Shelton-Based Peralta Design Moves to New Location

Shelton-Based Peralta Design Moves to New Location

The think tank and digital creative house provides creative services, web development and marketing strategies for products and businesses. SHELTON, CT (January 20, 2017)—Peralta Design has moved into a new location at 2 Enterprise Drive, Suite 418 in Shelton, CT...
45th Annual Gold Seal Awards Honoring Community Service

45th Annual Gold Seal Awards Honoring Community Service

Shelton, Connecticut (October 26, 2016)—On Wednesday, October 26, 2016, the Greater Valley Chamber of Commerce presented six awards: one Platinum Award, four Gold Seal Awards, and one Silver Medal Award. Presented to the region’s business and community leaders who...