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The Aunt Jemima Rebrand: This Was Long Overdue
My first reaction to the new rebranded packaging revealed by PepsiCo yesterday, that is to make its way onto store shelves by June 2021, was “Hey, why didn’t they keep the likeness of Aunt Jemima and honor Nancy Green by renaming the syrup and pancake mix after her.”...
The GOYA Backlash is Branding 101
It's Bigger Than Politics, It's Branding 101 A little over a week ago, the CEO of Goya Foods, Robert Unanue, slapped the entire Latino population of the United States in the face with one fell swoop when he said, “We’re all truly blessed, at the same time, to have a...
Offices Prepare for Post-Virus Return To Work
We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...
![Planning for the Reopen: Best Practices from Businesses That Are [Now] Open](https://server.peraltadev.com/peraltadesign/wp-content/uploads/2020/04/Screen-Shot-2020-04-23-at-2.44.19-PM-400x250.png)
Planning for the Reopen: Best Practices from Businesses That Are [Now] Open
Business owners and managers across a spectrum of area industries on Wednesday discussed how they have pivoted and adapted to survive the coronavirus crisis — and how their industry segments are likely to be permanently altered when Connecticut — and the world —...
Small Businesses are Being Exposed by PPP
The structure and model of your business matters. Many of the small businesses that you see on social media as being fully-staffed, full-time employee operations are being exposed. For many short-sighted entrepreneurs the allure, and frankly, short-term...
How to Keep Your Business Running Remotely
The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...
Productivity Among Panic
Peralta Design was born during the recession of 2008. Our founder, Ramon Peralta, invested his severance pay from being laid off during the economic crisis to kickstart the agency. Truly an opportunity born from misfortune. A total 180 of inertia; turning a low moment...
We Need Your Help.. Every Vote Counts!
We can't hold our excitement back! Peralta Design has been nominated in THREE (Count 'em, 3) "Best of" Categories: Most Entrepreneurial Most Promising for the Upcoming Generation Most Visionary We're flattered for the nominations, but we don't want to stop there! We...
Focus Your Energy on Growing Your Strengths
At Peralta Design, everyone tends to wear many hats. We do what we can to help each other with projects, even if it isn’t what we’re best at. This week, we remind ourselves that branching out is important, but we shouldn’t neglect our strengths either. Everything...
