Our Blog
News and Insights
Trust and Teamwork
“Whether you’re on a sports team, in an office or a member of a family, if you can’t trust one another there’s going to be trouble.” ― Stephen M.R. Covey, The SPEED of Trust: The One Thing that Changes EverythingWe spent all day hiking through the bamboo forests on...
Broadway’s First Black Phantom
My Review of Phantom of the Opera starring Norm Lewis and Sierra BoggessThe Famed Marquis of the Majestic Theatre - The Phantom of the Opera has had a 26-year run on BroadwayI don’t usually review Broadway shows in my design blog, but this time I’ve been inspired to...
Internships: The Good, The Bad, and the Ugly
Every business needs them, every graduating college senior wants to be one, but what makes a good intern? What are the different types of interns, and what types of interns should you avoid? The Unpaid Intern: I give this piece of advice to every intern that...
When Social Media Does Good: Philippine Relief Efforts
If you’re able to read this, your life is pretty good. You are alive, you probably ate breakfast, you either have a smart phone or computer and you have internet. Before you read any further, count your blessings and be grateful. If blessings are meant to be shared,...
PD Open House and the Greater Valley Chamber of Commerce
Plus: Photos from our Open HouseIt’s not everyday that you have the Mayor come by and hang out at your place of business, but we were fortunate to have the honor and privilege of hosting the “Boss of Shelton” at the Open House and official “Opening” of Peralta Design...
“How Many Companies Have You Started?”
The Startup SpecialistI got out for some Fall golf this past Sunday and Pete, who was in our foursome, a salesman for a well-known recruitment company asks me, “So, what do you do again?” After sharing about my company, and what we do at Peralta Design, Pete then...
Entrepreneur or Small Business Owner?
Recently, someone referred to me as an entrepreneur on one of my Facebook posts. Sure, I subscribe to Entrepreneur magazine, but am I really an entrepreneur, or do I just run a business? Clearly a tech startup founder is an entrepreneur. But is a barber who opens up a...
Rebranding a Startup
Case Study: Daktori, The Physician’s Financial Advocate There are times during the startup process where companies switch gears from a branding and marketing perspective. A company may find that as it develops and prepares to launch, the process of defining itself...
Case Study: Azuka Lounge
Brand Naming and Corporate Identity Brand naming is one of those services we wish we had the opportunity to do more of at Peralta Design. Logo design is still one of my favorite things to do because we do it well and do it often as part of a larger Corporate Identity...
