Ramon Peralta Presented: Brand University – How to Differentiate YOU from Your Competition at a SCORE Small Business Workshop co-sponsored by The Edith Wheeler Memorial (Monroe) Library and the Monroe Chamber of Commerce.

In today’s internet-driven economy, it’s crucial for your company to build and maintain a strong digital footprint. Ramon Peralta shared strategies that will help to differentiate your business from your competitors. He identified things you can do that will provide the best return on your time, money and effort to strengthen your brand.

Ramon shared the importance and value in having a branding strategy. Developing the one truth about your brand that people should know and how to focus your messaging and monitor your content so that you are always delivering a consistent message that stays on brand.