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You learn something new everyday. Yesterday, I found out about Kickstarter, which pegs itself as the \u201cworld\u2019s largest funding platform for creative projects\u201d while meeting over coffee with one of my long-time clients and former co-workers, Jeff Ambroziak. Jeff\u2019s the inventor of the Ambroziak Infinite Perspective Projection (AIPP) which is what he uses to create 3D maps called PopView Maps.<\/p>\n
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Jeff and I both used to work for Jay Walker at Stamford-based idea laboratory Walker Digital, and before his Walker days, Jeff had already published a book of 3D maps called Infinite Perspectives. Now in our post-Walker Digital days, we both found ourselves coming together to work on the next evolution in his 3DMap Technology: developing \u201cNational Geographic\u201d style 3D maps that folded down and contained colorful collages, and plenty of small nuggets of trivia and interesting information. I\u2019ve designed these types of maps for Jeff in many different forms, for science, for travel, as postcards and as posters.<\/p>\n
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Here’s a sample of a Mars poster we worked on together:<\/p>\n
Here is an actual Ambroziak 3D PopView map of the Yosemite Valley (you\u2019ll need to put on some 3D glasses):<\/p>\n <\/p>\n <\/p>\n Recently, Jeff\u2019s maps were on display at the Underline Gallery in NYC and the large-scale 3D framed prints were available for sale. The show was called \u201cInfinite Perspectives: Places I\u2019ll Remember.\u00a0 Here\u2019s the link to the Press Release:<\/p>\n <\/p>\n https:\/\/www.underlinegallery.com\/exhibitions\/infinite-perspectives\/infinite-perspectives-press-release\/<\/a><\/p>\n <\/p>\n Back to our meeting. Yesterday, \u00a0Jeff and I met about kicking off his next project: a 3D map of the moon. This is where Kickstarter \u2018kicks\u2019 in.<\/p>\n <\/p>\n Jeff explained that he had recently launched a Kickstarter project to fund the printing of a full-resolution, two-sided \u201cNational Geographic<\/em>-style\u201d\u00a03-D moon map<\/a>. “Kick-who?” I had no idea who Kickstarter was at this point, nor had I heard of it.<\/p>\n <\/p>\n Similar to last week\u2019s blog about Snaptags, I was learning about new technology via my clients.<\/p>\n <\/p>\n What is Kickstarter? (from Kickstarter.com)<\/strong><\/p>\n Kickstarter is the world’s largest funding platform for creative projects.<\/strong>\u00a0Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of\u00a0music<\/strong>,film<\/strong>,\u00a0art<\/strong>,\u00a0technology<\/strong>,\u00a0design<\/strong>,\u00a0food<\/strong>,\u00a0publishing<\/strong>\u00a0and other creative fields.<\/p>\n A new form of commerce and patronage.<\/strong>\u00a0This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.<\/p>\n All or nothing funding.<\/strong>\u00a0On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren\u2019t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.<\/p>\n Each and every project is the independent creation of someone like you.<\/strong>\u00a0Projects are big and small, serious and whimsical, traditional and experimental. They\u2019re inspiring, entertaining and unbelievably diverse. We hope you agree… Welcome to Kickstarter!<\/p>\n <\/p>\n Pretty cool isn\u2019t it? \u00a0If you are not an entrepreneur or in the market to kick off a project, you can still spend time on Kickstarter \u2018discovering\u2019 that new great creative project.<\/p>\n <\/p>\n Here are some sample Kickstarter projects:<\/p>\n https:\/\/www.kickstarter.com\/discover<\/a><\/p>\n <\/p>\n Jeff started out with a modest goal of $5k to fund this new 3D Moon Map project. He is up to $17k and the pot is still growing. There are still 5 days left. Check it out (and make sure you watch the video):<\/p>\n \u00a0https:\/\/www.kickstarter.com\/projects\/1651739037\/popview-3d-moon-map<\/a><\/p>\n <\/p>\n Jeff Ambroziak and PopView Maps in Wired Magazine<\/p>\n https:\/\/www.wired.com\/wiredscience\/2012\/02\/3d-moon-map\/<\/a><\/p>\n https:\/\/www.wired.com\/wiredscience\/tag\/perception\/<\/a><\/p>\n <\/p>\n I think you\u2019d agree that this funding option is one worth ‘kicking’ around a bit as you develop that next new big idea.<\/p>\n <\/p>\n —————————–<\/p>\n <\/p>\n Ramon has over 19 years of experience in award-winning, market-proven, print collateral, marketing material, iphone\/ipad app and website design specializing in corporate identity and branding. Ramon\u2019s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 300 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention. Most recently, Ramon’s logo and identity work was selected to be published in “Typography and Enclosures” the fourth book in the Master Library series by LogoLounge.<\/p>\n Need help with your brand identity or want to overhaul your existing brand? Contact:ramon@server.peraltadev.com\/peraltadesign<\/a><\/p>\n <\/p>\n<\/a><\/p>\n<\/a><\/p>\n