{"id":465,"date":"2016-07-14T21:15:08","date_gmt":"2016-07-14T21:15:08","guid":{"rendered":"https:\/\/peraltadesignblog.wordpress.com\/?p=465"},"modified":"2016-07-14T21:15:08","modified_gmt":"2016-07-14T21:15:08","slug":"pokemon-go-5-things-nintendo-should-do-if-theyre-smart-to-capitalize-on-the-apps-success","status":"publish","type":"post","link":"https:\/\/server.peraltadev.com\/peraltadesign\/pokemon-go-5-things-nintendo-should-do-if-theyre-smart-to-capitalize-on-the-apps-success\/","title":{"rendered":"Pok\u00e9mon GO: 5 Things Nintendo Should Do (If They\u2019re Smart) To Capitalize On The App\u2019s Success"},"content":{"rendered":"<p><em>By<strong> Moises DeLeon<\/strong><\/em><\/p>\n<p><em>Tuesday, July 12th, 2016<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-467\" src=\"https:\/\/server.peraltadev.com\/peraltadesign\/wp-content\/uploads\/2016\/07\/screen-shot-2016-07-14-at-5-12-49-pm.png\" alt=\"Screen Shot 2016-07-14 at 5.12.49 PM\" width=\"548\" height=\"259\" srcset=\"https:\/\/server.peraltadev.com\/peraltadesign\/wp-content\/uploads\/2016\/07\/screen-shot-2016-07-14-at-5-12-49-pm.png 548w, https:\/\/server.peraltadev.com\/peraltadesign\/wp-content\/uploads\/2016\/07\/screen-shot-2016-07-14-at-5-12-49-pm-300x142.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>Today I make a statement that, in 1998, would have made all of my 5 year old dreams come true: It seems that Pok\u00e9mon have entered the real world. That\u2019s right, Nintendo\u2019s latest goldmine is the new app Pok\u00e9mon GO- an augmented reality game that is taking the virtual reality based genre to never before seen heights while taking the entire world by storm. The game officially launched on July 6th and in the week since, Nintendo has been on a gargantuan winning streak. Some milestones being:<\/p>\n<ul>\n<li>Generating over $1.5 Million USD per day from In app purchases<\/li>\n<li>Nintendo stock value increasing over 35% since the first day of the game\u2019s release (With stock value rising 25% on July 11th alone)<\/li>\n<li>An increase of over $9 Billion USD in market value (With an increase of $7.5 Billion on July 11th alone).<\/li>\n<li>Amassing a longer average time stayed in app than both Snapchat and Whatsapp<\/li>\n<li>Being on track to having more daily active US users than Twitter according to data tracking site SimilarWeb<\/li>\n<li>Topping both the Free App charts and the Top Grossing App charts simultaneously in the App store<\/li>\n<\/ul>\n<p>With all of this newfound success, any good company should be focused on how to both sustain and increase it. Here are 5 things I believe Nintendo should do to continue monetizing their Pok\u00e9mon platform. :<\/p>\n<ol>\n<li><strong> Cross Company Pok\u00e9-Promotions<\/strong><\/li>\n<\/ol>\n<p>Pairing Pok\u00e9mon with company promotions is sure to be another big win for Nintendo. How might this look you may ask? Well, now when Target has a sale on jeans, they may also have a 40% higher chance of rare Pok\u00e9mon appearing in their Men\u2019s section. This could also expand to generating branded versions of their creatures. . So for our Target example, Pok\u00e9mon caught inside of the store might have a red target around one of their eyes like the Target mascot dog, \u201cBullseye.\u201d I for one am definitely hoping to catch a Machamp wearing a Supreme tank top.<\/p>\n<ol start=\"2\">\n<li><strong> The Ability to Buy or Bid On Pok\u00e9 Stops For Long or Short Term Brand Presence.<\/strong><\/li>\n<\/ol>\n<p>Your local pizza place or coffee shop just beat out the competition. By giving businesses both small and large the ability to buy or bid for their establishment to be a Pok\u00e9 Stop or Gym, they can easily increase foot traffic to their businesses. Many companies would pay Nintendo good money to create that type of foot traffic. A way to bolster engagement directly from this feature might be to take an in app picture of something inside of the establishment, like a restaurant menu, to increase the in-game rewards for the consumer.<\/p>\n<p>With regard to the short term, If there&#8217;s a small concert or live band performing at a venue, the event promoter should be able to purchase a 3 hour Pok\u00e9 Stop or gym pass to attract people. Couple that with a few \u201cLure Modules\u201d to bring more Pok\u00e9mon around and you have a recipe for a packed event!<\/p>\n<ol start=\"3\">\n<li><strong> Tie Pok\u00e9coins or Items to Products<\/strong><\/li>\n<\/ol>\n<p>This is where you buy a Subway sandwich and get 10 Pok\u00e9balls or some incense (an in game reward that attracts Pok\u00e9mon to your character). Nintendo could make a load of cash from companies who want to offer free in-game items or Pok\u00e9coins as a bonus to their products. Here\u2019s my prediction for a Chipotle comeback if this comes to pass.<\/p>\n<ol start=\"4\">\n<li><strong> In Game Advertising for Free In Game Items<\/strong><\/li>\n<\/ol>\n<p>Hear me out on this one. We all hate in game ads, but Nintendo could stand to make a lot of money if they make them optional. A small message appearing asking if you \u201cwould like to watch this 60 second advertisement to earn 20 Pok\u00e9balls\u201d might not be too annoying for players and might garner a lot of click throughs. Companies being able to pay for their logo to appear on the game map could be a large value-add as well.<\/p>\n<ol start=\"5\">\n<li><strong> Social Initiatives to Create Good Press Around Nintendo<\/strong><\/li>\n<\/ol>\n<p>Nintendo can foster a great company image by doing things like setting up Pok\u00e9 Stops or influencing rare Pok\u00e9mon appearances at blood drives or community service events. They would actively inspire more people to get up and get out to places that need the support, as Nintendo quite literally has the power to control where people move through incentive now. If Nintendo ever wanted to throw their hat in the political realm, they could make polling stations Pok\u00e9 Stops on Election Day and watch voter turnout explode.<\/p>\n<p>Another initiative could be fitness. The gamer population, often stereotyped as couch potatoes, are now up and walking more than ever (Oh how I wish this was around in grade school when my mom would tell me to put the game down and go play outside). Nintendo can set fitness incentives for gamers, all the while increasing average time spent in application. For example if a player jogs for a certain distance with the app open, from that point forward their chances of running into stronger fighting type Pok\u00e9mon increases.<\/p>\n<p>With the rapid growth of Pok\u00e9mon GO, Nintendo has collected a consumer base that, thanks to augmented reality, can be utilized and marketed to in ways never attempted before. The main question on the table now is: Will the success continue or will this be another fad? Well, with an expansion plan that already includes giving the ability to trade Pok\u00e9mon and battle each other more consistently they definitely have people excited for the time being. . Couple this with the nostalgia factor from a generation of past Pok\u00e9mon trainers from the GameBoy days, and the prospect of an app update with new Pok\u00e9mon from the Johto, Hoenn, Sinnoh, Unova, Kalos, and Alola regions (Yes, these were all game versions) and I think Nintendo will have our attention for years to come.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-470\" src=\"https:\/\/server.peraltadev.com\/peraltadesign\/wp-content\/uploads\/2016\/07\/screen-shot-2016-07-14-at-5-13-50-pm.png\" alt=\"Screen Shot 2016-07-14 at 5.13.50 PM\" width=\"206\" height=\"188\" \/><\/p>\n<p><em>Moises DeLeon is the Director of New Business Development &amp; Sales at Peralta Design. Moises is a Syracuse University Class of 2015 Graduate with Dual Bachelors of Science Degrees in Entrepreneurship &amp; Emerging Enterprises and Finance. He is also the founder of two startup companies: Young Black Successful, LLC. (YBS) and Labyrinth Consulting Group, Inc.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Moises DeLeon Tuesday, July 12th, 2016 &nbsp; Today I make a statement that, in 1998, would have made all of my 5 year old dreams come true: It seems that Pok\u00e9mon have entered the real world. That\u2019s right, Nintendo\u2019s latest goldmine is the new app Pok\u00e9mon GO- an augmented reality game that is taking [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-465","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/posts\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/comments?post=465"}],"version-history":[{"count":0,"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/posts\/465\/revisions"}],"wp:attachment":[{"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/media?parent=465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/categories?post=465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/server.peraltadev.com\/peraltadesign\/wp-json\/wp\/v2\/tags?post=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}