So you go and put a site together yourself or hire an agency to do it for you. You spend time writing your content, making sure your contact information is correct and proudly launch your baby into the world. But now what? Is your website doing its job? Are you getting leads and\/or is your site representing you accurately and powerfully? How do you know if what you\u2019ve put out online is actually any good? <\/span><\/p>\r\n That\u2019s where metrics come into play, and as they say \u2018the numbers don\u2019t lie\u201d. You want a clear, non-biased, data driven evaluation of your web efforts, where your weaknesses and strengths lie and where you need to invest in improvements. Peralta Design grades clients sites on 5 core metrics which serve as the cornerstone for any website.<\/span><\/p>\r\n\r\n Organic SEO <\/strong><\/p>\r\n\r\n\r\n\r\n This is the buzzword on everyone\u2019s lips. Every business wants to rank at the top of results for the most popular keywords. Dominating on the organic SEO front means making sure you\u2019re following all of the best practices and keeping up to date with an ever evolving set of rules. They call it organic, and they mean it, it\u2019s truly a living breathing thing that changes. Think about this as a long term investment as it can take some time before your efforts begin to bear fruit, but when you\u2019ve got everything set-up in place, your business becomes much easier to find online than your competition.<\/p>\r\n\r\n\r\n\r\n Think about this as a long term investment as it can take some time before your efforts begin to bear fruit, but when you\u2019ve got everything set-up in place, your business becomes much easier to find online than your competition.<\/p>\r\n\r\n\r\n\r\n Content<\/strong><\/p>\r\n\r\n\r\n\r\n Content is King. This phrase has been around in the context of web development since the dawn of Google and its just as crucial as ever. The quality and relevancy your site\u2019s content, your information hierarchy and presentation are key in making your site optimal for both web crawlers and human visitors.<\/p>\r\n\r\n\r\n\r\n Design<\/strong><\/p>\r\n\r\n\r\n\r\n The reports are in. Businesses that prioritize design on their website and associated sales collateral see an average 86% increase in conversion versus their competition. Think about it this way, the salesperson who is dressed to impress will always close more deals than the person who looks like they just rolled out of bed. Look and feel matters, and when choosing a business, customers care and they show it with their wallet.<\/p>\r\n\r\n\r\n\r\n Performance<\/strong><\/p>\r\n\r\n\r\n\r\n To say we have entered the era of instant gratification is an understatement. Just asking my 13-year old daughter to \u2018wait a minute\u2019 and you\u2019ll hear an immediate groan from the peanut gallery. Your customers want to get the info they came for, book your service, buy your product or contact you without having to wait for you page to load. If your website takes longer than 3 seconds to load, you\u2019ve already lost 70% of your audience who have moved on to the next site.<\/p>\r\n\r\n\r\n\r\n Usability<\/strong><\/p>\r\n\r\n\r\n\r\n Let\u2019s say you\u2019re doing everything right and you have a healthy amount of traffic flowing into your site. You might still find that converting clicks into customers present a challenge. More often than not, you\u2019ve got a User Experience issue on your hands. If your audience isn\u2019t able to find the information they came for quickly and easily, and in 3 clicks or less, you\u2019re literally leaking visitors. . In today\u2019s modern web area of smartphones, tablets, laptops and traditional desktop PCs, your site needs to be able to have a friendly user experience, that\u2019s well organized and ushers your visitors to where they need to go no matter what platform your audience finds you from.<\/p>\r\n\r\n\r\n\r\n Want us to do the work for you? Sign up for a FREE report card report here: https:\/\/www.server.peraltadev.com\/peraltadesign\/grade-your-site\/<\/a><\/p>\r\n\r\n\r\n\r\n Peralta Design is an award winning, full service digital creative agency (with offices in Shelton, CT and Palm Coast, FL). We help entrepreneurs, startups, and small to mid-size businesses launch new products or services across multiple customer touch-points. We develop brand identity and brand strategy, create digital marketing strategies, develop websites and mobile apps, create dynamic explainer videos and even develop content for brands of all sizes. Our tagline says it all: We Launch Brands!\u00ae<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n Need help with your brand identity or want to overhaul your existing brand? Need a responsive cutting edge web development project completed? Contact: info@server.peraltadev.com\/peraltadesign<\/em><\/p>\r\n\r\n\r\n\r\n Tell us about your next project at:\u00a0https:\/\/www.server.peraltadev.com\/peraltadesign\/launchmybrand<\/a><\/em><\/p>\r\n\r\n\r\n\r\n Check out our latest promo video at:\u00a0https:\/\/www.server.peraltadev.com\/peraltadesign\/welaunchbrands\/<\/a><\/em><\/p>\r\n![\"\"](\"https:\/\/peraltadesignblog.files.wordpress.com\/2019\/03\/report-card.jpg\")
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