Page 29 - Hampton-Fundraising-Report-2025

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GOAL 3: Improve Operations & Enhance Infrastructure
World-Class Systems, Modern Spaces and
Unmatched Impact
To deliver the #1 student experience in America, Hampton University is investing in
the future, modernizing its campus, upgrading systems, and building the infrastructure
that sustains innovation. Philanthropy is the cornerstone of this progress. Through the
generosity of alumni, foundations, and partners, we are improving the ways we work,
learn, and connect, ensuring that every dollar, every data point, and every student
experience reflects the excellence Hampton stands for.
Modernizing for a New Era: Technology and Systems
Every successful fundraising campaign is built on precision,
transparency, and efficiency, and that begins with data. This
year, Hampton University made significant strides toward
building a world-class advancement infrastructure designed to
strengthen relationships and streamline engagement.
Operational excellence and state-of-the-art infrastructure are
the foundation of Hampton’s next chapter. Our investments in
technology, systems, and facilities ensure that the University is
equipped to achieve its most ambitious goals.
We enriched 31,109 alumni profiles with new data and updated
contact information for 4,391 graduates, while adding 1,477
new online and graduate students and 15,892 friends to our
expanding network of supporters. Additionally, we compiled
a database of 4,130 corporations, foundations, and religious
organizations, building a comprehensive foundation for strategic
philanthropic outreach.
These initiatives represent more than administrative progress,
they are strategic investments in the systems that propels giving.
Technology Upgrades and Integration
To modernize our fundraising ecosystem, Hampton
is implementing best-in-class technology
platforms that will drive engagement and long-
term growth:
•
Raiser’s Edge NXT (Blackbaud) CRM: On track
for full implementation by December 2025,
this powerful donor management system will
enhance stewardship, reporting, and prospect
tracking, ensuring every donor relationship is
cultivated with care.
•
Planned Giving Platforms: Through the adoption
of FreeWill and Crescendo, we are transforming
how we communicate estate and legacy giving
opportunities, enabling supporters to create
lasting impact.
•
Crowdfunding & Annual Giving Tools:
Partnerships with EAB and Gravyty are
modernizing Hampton’s digital fundraising
operations, introducing new ways for donors to
give online, engage socially, and amplify their
impact.
These upgrades create a seamless, data-driven
advancement operation that positions Hampton to
scale its fundraising capacity and achieve future
fundraising readiness.
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